Before pursuing a paid partnership with Xclusive or committing to event travel, we should evaluate the total costs, including travel, event fees, and time investment. It’s essential to assess whether the audience includes our target customers or decision-makers and if the event aligns with our industry goals. We must also define our strategic objective—whether it’s revenue growth, customer expansion, or brand visibility. For Xclusive, we should weigh the ROI, audience overlap, and potential for valuable content or lead generation. All decisions should directly support growth, retention, or brand impact. Watch the video for more information.
