Case Study: Staffing Strategies for Launching a New Luxury Destination

How Xclusive Services Helped a New Concept in Luxury Launch Its Brand and Stay Efficient.

When a new resort opens its doors, the first impressions it creates can define its trajectory for years. Service missteps, operational gaps, or a rocky launch can tarnish a brand before it has a chance to establish itself. For one first-of-its-kind luxury property combining a range of accommodations from flats to villas to a flagship hotel, leadership knew they needed more than just a staffing vendor. They needed a partner that could reliably deliver high-quality staffing across departments, at scale.

Xclusive Services, a nationwide provider specializing in staffing solutions for luxury hotels and resorts, became that partner. With decades of experience, a reputation for quality, and a unique ability to scale across large, high-end properties, Xclusive helped transform a blank slate into a thriving, guest-ready resort. The collaboration not only ensured a successful launch but also set the property up for resilience in an unpredictable hospitality market.

“Luxury properties can’t afford inconsistency,” says Oscar Oreffechi, Regional Manager, Xclusive Services.  “Our role is to provide the flexibility to scale staffing up or down, but never at the expense of quality. Whether it’s housekeeping, food and beverage, or maintenance, our associates are trained to perform at the highest standard from day one.”

The Challenge: Building a Workforce from the Ground Up

Launching the property wasn’t just about staffing rooms; it was about creating an operational framework that could support a unique concept. Unlike established hotels that expand staff incrementally, this resort had to build a workforce from zero — and do it against a backdrop of industry-wide labor shortages.

Key challenges included:

• No Legacy Staff: Every role, from housekeeping to food service, had to be filled. 
• Volatile Tourism Market: The market faced shifting demand from conventions, family travel, and international visitors, influenced by lingering economic uncertainty. 
• High-Stakes First Impressions: The debut would shape the property’s reputation among guests, travel partners, and the industry. 

The margin for error was slim. Leadership understood that without a reliable staffing partner, the resort risked stumbling during its critical formative years.

The Winning Strategy

Success came because the property looked beyond just filling roles. The partnership with Xclusive ensured staffing was treated as a strategic element of the launch plan.

• Early Engagement: Xclusive began working before opening day, designing a phased staffing model aligned with the resort’s staggered launch of accommodations and amenities. 
• Housekeeping Backbone: Recognizing housekeeping as the backbone of guest experience, Xclusive deployed more than 60 associates to ensure every unit was guest-ready on day one. 
• On-Site Management: A dedicated Xclusive manager was stationed on property, handling scheduling, inspections, uniforms, and daily communication with leadership. 
• Flexibility Across Departments: Xclusive staffed beyond housekeeping, covering food and beverage, maintenance, and other support roles to adjust staffing as demand fluctuated. 
• Luxury Expertise: Associates were trained to meet the elevated expectations of luxury guests, delivering service etiquette and attention to detail that aligned with five-star standards. 

Results: A Smooth Launch and Long-Term Stability

The impact of Xclusive’s involvement was clear:

• Seamless Market Debut: The resort opened on schedule without the service disruptions that often plague new properties. 
• Operational Confidence: Leadership focused on brand-building while Xclusive handled workforce logistics. 
• Flexibility in a Volatile Market: Staffing levels adapted seamlessly to seasonal swings, conventions, and group travel. 
• Long-Term Partnership: What began as launch support evolved into an ongoing relationship, providing stability in an uncertain labor market. 

Why Xclusive?

Xclusive Services is one of the largest hospitality staffing providers in the country, serving over 500 customers with nearly 5,000 employees in more than 40 U.S. markets. Unlike many agencies, Xclusive hires and trains its own W-2 associates, ensuring compliance, consistency, and service quality.

For two decades, Xclusive has built a reputation for supporting properties that demand the highest standards of excellence. From five-star resorts to large-scale convention hotels, the company has honed expertise in meeting the complex needs of luxury and high-end hospitality. With services spanning housekeeping, food and beverage, events, and maintenance, Xclusive offers both flexibility and operational depth.

It was this combination — experience, scale, and a proven track record with luxury properties — that made Xclusive the right choice for this new resort.

• Proven history with luxury properties. 
• Commitment to quality with W-2 associates. 
• Scalable workforce to meet evolving demand. 
• Specialization in large-scale, high-end hospitality. 

Conclusion: A Partnership for the Future

This property represents a new benchmark in vacation destinations. Its successful launch, amid one of the most volatile periods for hospitality, underscores the importance of workforce strategy.  This is essential in shaping guest experience and brand reputation.

By partnering with Xclusive Services, the property didn’t just fill roles—it built a workforce model.  A model designed for resilience, flexibility, and excellence.  Today, as the property grows and adapts to new challenges, Xclusive remains a trusted partner.  This ensures that their standards of service remain uncompromising.